THE RITUAL OF TEA

Esedra has designed the packaging collection for Arthemia’s new tea bag line: 24 blends of teas and infusions, 12 of which have received organic certification. The creative process led to the creation of light, shiny packaging, perfectly matching the brand image of Arthemia. Each flavour of tea has a distinctive colour and image to stand out in the collection. We chose images that are both neat and clean and refined. This makes it easy to identify each blend and also stresses the high quality of these blends in the Roots of Tea range obtained from natural ingredients. The menu list and counter display for Ho.re.ca feature the same family feeling as the packaging. The communication is therefore always consistent and recognisable.

Role
Packaging Design