NATURAL EXPERIENCE

For the Ho.re.ca market, Arthemia has created a collection of 24 teas and infusions in leaves for an exclusive taste experience of the highest quality. Esedra followed the design of the packaging line. The challenge was to design an exciting and original packaging line while respecting the well-established image of the Roots of Tea line. Each single pack communicates through highly impactful photos which stands out against the white background. The logo and patterns on the pack change colour to reflect different blends and stress their differences. The menu list and the point of sale tools are consistent with the rest of the Roots of Tea communication tools.

Role
Packaging Design