RETURN TO NOBILITY

To relaunch La Preferita, the historical artisanal ice-cream company, we undertook
an in-depth re-branding. A new image was created to enhance all the characteristics
of the brand, its history, and territory. We created a high-end, refined, noble image with warm, rich colours. We designed a “Renaissance” logo with elegant textures, enabling
the brand to stand out in all forms of communication, from press campaigns to tools
for the point of sale, packaging, events and booths at fairs.

Role
Branding - Logo Design – Packaging - Adv - Brochure