THE ICE CREAM FIT FOR TASTE

Ice fit is a protein-based ice-cream for those who don’t want to compromise on taste to remain fit. To create a young and fresh image, we chose to have the Nerd 4 Crews, a couple of hip-hop dancers, to represent the best the characteristics of the product. The log is a mash-up of the portraits of the two dancers. The image, with sharp black and white contrasts, makes the brand modern and dynamic.

Role
Branding - Logo design - Brochure