THE EXCELLENCE OF ITALIAN GELATO

Comprital is one of the most innovative companies in the world for the production of ingredients for gelato making. Through Giubileo Experience, it launches on the market a range of products with revolutionary quality and recipes complying with the new consumption trends. Milk and fruit bases with a simplified label of ingredients and precious raw materials to achieve the excellence of handmade gelato.
The brand identity of Giubileo Experience transfers high quality and skills. The short colour palette (black, gold, white) matches with the product's essentialness. The logo distinguished by sun rays, which are part of the G of Giubileo (and Gelato), recalls, in addition to the 25-year history of the company, the birth of a new era for the handmade gelato world. The advertising campaign includes the concepts of quality and experience enhanced by different testimonials such as the champions of the World Cup of Gelato Making 2012, (who used the Giubileo Experience bases during the competition), among whom, Ernst Knam, the King of Chocolate, stands out.
The folder reflects the premium tone of Giubileo Experience's communication with a cover playing with contrasts between glossy and opaque materials. A clean and relational graphic design allows telling in an exhaustive way the quality of the product and the customer service.
Inside the Comprital stand at Sigep an area was dedicated to Giubileo Experience products. Moreover, the VIP lounge of the stand was covered with Giubileo Experience's colours and communication material.

Role
Branding - Logo Design - Brochure - ADV