INSPIRE YOUR TALENT

Athenaeum is the professional training center of Comprital, a leading company in the artisanal ice-cream sector. Athenaeum is the professional training centre of Comprital, a leading company in the artisanal ice-cream sector. Esedra created the brand identity for the school. The logo is made up of a “C” (for Comprital) representing a half-sphere auditorium. The handprint is a symbol of craftsmanship and creativity; it is man's ability to leave his mark on the progress of his professional and human history. Esedra created the tools for the salesforce and for communications within the school and at events and international fairs.

Esedra also led the art direction of the photoshoot featuring the school’s Master Chefs, including internationally recognized professionals such as Ernst Knam and Renato Ardovino. Each portrait features specific colours and objects recalling the quality and character of the Master portrayed.

Role
Branding - Logo design - Brochure - Environmental