Esedra Brand Communication

Arthemia

THE PLEASURE TO FEEL UNIQUE

Arthemia is a company established in 2009 by family Di Benedetto, entrepreneurs with more than 40 years of experience in the Ho.Re.Ca. world (Eraclea S.p.A.). Esedra created from scratch the brand's identity. High quality product, high service standard, Italian style, and uniqueness of commercial offer; these are the values promoted by Arthemia and underlined by the claim: "The pleasure to feel unique". The "A" in the logo characterises the entire visual code, whilst the white and gold colours enhance the premium attitude of the brand. Esedra curated the official communication of Arthemia and the brand design of all product lines: hot chocolate, tea, hot and cold creams, granitas, crepes and waffles.

Role
Branding - Logo Design - Brochure - Packaging